It’s a familiar scenario – a new company’s star begins to rise, it seems like the world is their oyster with more and more orders coming through the door, but to service that they need cash to keep their raw ingredient coming.  
It’s at this pivotal moment, transitioning from nothing into something, that too many fail. It’s what Peacock Finance owner Darren Peacock calls the ‘growth trap’, and he has a recommendation up his sleeve that can fill that vital gap and make the difference between success and failure – the little-known option of ‘invoice financing’. 
It’s an irony, really, that he lives just a stone’s throw from one of Hull’s greatest ever residents, late poet Phillip Larkin. 
Because property developer James Ledger is a man on a mission to leave a positive legacy for the city, just like the man who used to live a few doors down, overlooking Pearson Park. 

A view from Peacock Finance MD and Owner, Darren Peacock 

Hull has held the mantle of biggest UK property hotspot for over a year now, with property investment clubs – who train would-be landlords to make invest for success – recommending it as the number one place to buy. 
Why is that? Well, there’s a perfect storm going on, with the positive PR bow wave created by Hull’s City of Culture status and the regeneration this fuelled, coupled with property prices which remain extremely compelling compared to rental yields. 
I get asked a lot if I think it’s too late to capitalise on this trend and my answer, every time, is ‘no, so long as you do your research and consider very carefully what and where you invest in, and what your personal priorities are. 
This is because the legacy of Hull’s City of Culture status is set to last until 2021 and beyond, and the knock-on effects of the renewed interest it has already generated in the city are as yet to unfold. 
Let’s consider the economics for a minute. It’s still possible to buy a decent property in the city for £60,000 and rent it out for £550 per month. That’s a yield of roughly 10 per cent (rental income as a percentage of property value). Compare this to somewhere like York where you might have to spend £300,000 to achieve £850 a month and it becomes a no-brainer. Not only are the comparative ratios compelling, but Hull offers a lower entry point in terms of the amount of capital you have to have in the first place, to get on the property investment ladder. And the yield is at least four times higher than in London, which explains the increased interest from investment buyers from there and indeed the rest of the world. 
Owners of small and medium-sized businesses will often find themselves pondering whether or not they require additional funding. This could be at any stage of their development – at the very outset as a start-up operation with big ambitions, or perhaps during an established organisation’s growth phase where capital costs will naturally be unavoidable. 
At Peacock Finance I can offer expert advice that’s completely tailored to your situation, and your best interests. In my experience, knowing what you want to achieve is the first and most important decision for any business because, without that sense of direction, you are likely to get side swept and knocked off course by what are seemingly good opportunities but in reality bring little benefit, and could even be detrimental to your success. 
Here are some helpful tips to consider when deciding what direction is right for you, based on experiences I’ve had myself, and when collaborating with a wide variety of businesses. 
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